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RegenT

The RegenT project focuses on renewal and collaboration among multiple stakeholders. The goal is to set a new standard for tourism in the Baltic Sea region and beyond.

The RegenT project develops a networking hub as well as a knowledge and learning platform for regenerative tourism. The platform provides training and policy recommendations for public authorities, destination management organisations, non-governmental organisations, and business support organisations across the Baltic Sea region.

RegenT compiles the results from seven EU projects. The project is funded by the Interreg Baltic Sea Region programme.

Index

1. This is RegenT 2. A powerful start in RegenT
3. We are working with the project 4. About RegenT

This is RegenT

The Baltic Sea region faces challenges due to climate change. Changes to which tourism both contributes and by which it is affected.

Because tourism depends on natural and cultural resources, it also has a unique responsibility to protect the environment. Tourism strategies, therefore, need to shift from merely sustaining these resources to actively regenerating the region’s natural and cultural assets.

Regenerative tourism responds to this need by taking a holistic approach to improving cultural and natural resources and by bringing together organizations from multiple sectors to benefit local communities.

RegenT addresses the need for knowledge and capacity building in regenerative tourism by providing key resources to public authorities, particularly regional and local decision-makers involved in strategic planning and resource allocation.

Purpose

The purpose of RegenT is to promote systemic change across the entire Baltic Sea region within the tourism industry. In this way, RegenT contributes to Interreg Programme Priority 1.1, Resilient economies and societies, with a particular focus on the theme Promoting natural and cultural heritage.

Goal

RegenT builds on and consolidates the results of seven EU projects that promote regenerative tourism. The project provides a platform consisting of two components: a knowledge platform and a platform for learning, knowledge exchange, and networking.

Among other things, the participating projects have developed innovative solutions to attract visitors outside the peak season, created guidelines for climate resilience, and supported local food networks.

A powerful start in RegenT

In November 2025, the RegenT project officially launched with a kickoff event in the Finnish archipelago and Turku. The event marked a major step toward genuine regeneration. It brought together partners from across the region and focused on how tourism can become a driving force for restoring ecosystems, strengthening communities, and revitalising natural and cultural heritage. This is only the beginning—the dedicated team behind the project has a strong vision for the future of tourism in the participating Baltic Sea Region (BSR) countries.

The next step is the first transnational webinar, held at the end of January 2026 with all associated partners. The aim is to present RegenT and its seven regenerative EU projects, and to co-create and validate a shared vision for regenerative tourism in the BSR.

We are working with the project

Don't hesitate to reach out!

Porträttbild av Selina

Selina Voss

Project and Innovation Manager

E-mail: selina.voss@skane.se

Read moreabout Selina Voss
Porträtt på Fredrik Albihn

Fredrik Albihn

Head of Concept Innovation

E-mail: fredrik.albihn@skane.com

Phone: +46 40 675 36 73

Cell phone: + 46 725 97 23 29

Read moreabout Fredrik Albihn
Caroline Forsnor. Foto.

Caroline Forsnor

Project Manager

E-mail: caroline.forsnor@skane.com

Phone: +46 40 675 35 33

Cell phone: +46 724 69 37 70

Read moreabout Caroline Forsnor

About RegenT

 

Page updated 15 Jan 2026, at 10:40