Visit Skåne

Visit Skåne is the Destination Management Organisation of Skåne. We coordinate and implement marketing, destination development and cross-border innovation for sustainable development in Skåne. 

Looking towards the future and trends, our aim is to create value for the tourism and event industry in Skåne. We strive to achieve our vision in the “Towards 2030” Roadmap for Skåne: Skåne – where tourism matters. 

We provide support, advice, and inspiration to small and large businesses, municipalities, and other stakeholders in Skåne. Sometimes we initiate projects and initiatives, and sometimes we accelerate others' initiatives.

Everything we do, we do together with others to achieve the greatest possible impact, and to develop Skåne for both residents and visitors. Together, we shape the destination of the future.